ELVIRA, MISTRESS OF THE DARK
RELEASES FIRST IN A SERIES OF FINE BOTTLED WINES
Iconic Star Appears at Special Launch Tasting Event
One of television's most loved and enduring personalities, Elvira, Mistress of the Dark, has lent her name and voluptuous likeness to a brand new line of fine handcrafted California wines, and celebrated with fans at a special launch tasting event Saturday, December 3 in Buellton, California. This marks the first time Elvira has personally endorsed a fine wine product.
“That’s right darling, I can now add the Vamp of Vino to my resume’” said the Mistress of the Dark. "This gal can toss back a glass with the best of ‘em, and speaking of the best of them, this stuff is really good! I recommend you buy a case ...just in case."
Elvira made the announcement in conjunction with California Boutique Winery Sort This Out Cellars, who will handcraft and distribute a full line of California wines beginning with a 2008 Cabernet Sauvignon. Working closely with winemaker Michael Cobb of Sort This Out Cellars, Elvira is involved with all aspects of the winemaking process, including, but not limited to, fruit selection, blending, art direction and marketing. “The only thing I’m not doing is stomping the grapes!” said Elvira. The Cabernet Sauvignon, lovingly named Macabrenet by the Mistress of the Dark herself will retail for $25.
About Sort This Out Cellars
Sort This Out Cellars is a small producer of California wines. Produced from grapes grown throughout California's celebrated wine country, Sort This Out Cellars explores varietals and appellations that are representative of the state's tremendous diversity, and crafts wines with quality and value. For more information, visit sortthisoutcellars.com.
Played by actress-writer Cassandra Peterson, Elvira, Mistress of the Dark has carved out a niche in popular American culture that is unmatched. For more than two decades she has entertained as the Queen of Halloween through her "Elvira's Movie Macabre" TV franchise, two feature films, an IMAX film, two motion control rides and God-only-knows what else. She has appeared in ads for Pepsi and Coors, recorded five music CDs, published four books and licensed over 400 products. For additional information about Elvira, please visit Elvira.com.